Food podcasts normally default to coddling. They convince, they educate, they romanticize. Cravyns does none of that. It's a food podcast built on hot takes, judgment, and making people think rather than just eat. The brand needed to challenge conventional food conversations; not through what they say, but through how they look before anyone hits play. The challenge was making sure the visual system had the same confrontational energy as the content: bold, opinionated, impossible to ignore.
I created a logomark, wordmark, illustration system, and social templates anchored by one principle: teeth pairing. Every illustration uses duality—two elements that contrast and challenge each other, showing up minimally or maximally depending on context. Each illustration represents a different conversation type the podcast could have, with one exception (the polythene bag) serving a separate function. The system is built for scalability; new illustrations can be added as topics expand. Bold typography, always capitalized, reinforces the podcast's confidence. The aggressive color palette says "hot take" before a single word is spoken. The brand looks the way it sounds: sharp, uncompromising, ready to argue.
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